About Robotime

Rolife introduced its first IP character - Nanci (with two buns, closed eyes, and a playful bubble-blowing pose while sleeping). This marked the official development of Rolife into a trend-creative brand covering DIY handicrafts, cultural creativity, and IP toys.

As the Robotime team expanded, we decided to reorganize our structure for better management and business expansion. According to different product types and targeted audiences, we established 3 key brands: Rolife, ROKR, and Robud within Robotime. They will realize greater potential in their respective fields.

Inspiration often comes from life. Our DIY miniature house series is a good example. One day, our designer Sam, while he was engrossed in reading, his cat accidentally knocked over a bookshelf, causing books to scatter all over. This amusing scene inspired him to capture that moment through miniature items. This idea gave birth to Robotime's 1st-generation DIY miniature house series. From that point forward, Robotime started its creative journey into DIY miniature kits.

Robotime understands the critical importance of toy safety, and we only offer products that have undergone rigorous safety testing. In the past year, we are proud to have obtained the BSCI European Business Certification and Disney Integrated Management System Certification. Furthermore, our products are primarily crafted from sustainable wood materials. We are actively committed to supporting forest sustainability by sourcing and using only FSC (Forest Stewardship Council) certified sustainable wood. These certifications have enabled Robotime's products to gradually reach global markets.

Robotime reached a key milestone with the release of the first wooden model - a dinosaur assembly model. Composed of wooden pieces and electronic components, it featured functions like walking, roaring, and biting, which could be controlled through sound, lights, and remote control. It was the world's first DIY electric mechanical dinosaur capable of walking, biting, and making sounds, marking Robotime's official entry into the wooden assembly industry. In the same year, Robotime formed strategic partnerships with American company Outrageous and Swiss company Joker AG, taking significant steps towards greater internationalization.

Andy, the founder of Robotime, studied mechanical engineering and had a strong passion for robots. He co-founded "Noah Robotics Lab" with friends, aiming to build real robots. One day, they had the idea to make static models dynamic. A new journey started.

Andy later joined an entrepreneurship competition held by the Chinese Academy of Sciences and won first prize. Motivatd by this, 
he worked hard to find investors and eventually secured his first round of funding. This marked the beginning of Robotime.

Rolife is dedicated to exploring the infinite possibilities of daily life and takes DIY as a lifestyle, encouraging everyone to rediscover the hidden inner child, explore themselves, and spark amazing imagination by building a magical and dreamlike world of innocence. The Rolife team believes in cuteness and independence and has been expressing people's life attitudes to the world.

Robud specializes in manufacturing wooden toys for kids, with the aim of providing fun play experiences. These toys encourage kids to assemble, disassemble, create and explore, fostering their curiosity and learning abilities. Additionally, Robud emphasizes family interaction, encouraging parents and kids to participate through enjoyable play experiences to foster kids' growth. They believe that family time should be filled with laughter, education and warmth, and Robud was born to help achieve this goal.

Rowood is committed to creating unique wooden puzzles with colored wooden pieces. Rowood emphasizes static beauty, aiming to integrate real objects with creative art. While providing hours of assembly fun through puzzles, its exquisite appearance is also an ideal interior decoration, adding more charm to your personal space.